Analysis of the Functions of Social Media in Social Movements with Emphasis on Workers' and Teachers' Social Protests in Iran Since 2015

Abstract

The objective of this study was to analyze the functions of social media in social movements, with an emphasis on the social protests of workers and teachers in Iran since 2015. The research employed a qualitative methodology using thematic analysis. The statistical population included prominent authors in the field of communication sciences, general secretaries of political parties, and influential journalists. Based on the principle of theoretical saturation, a sample size of 15 individuals was selected using purposive sampling. Data were collected through semi-structured interviews. The findings indicated that social media, as powerful tools, possess a high potential to enhance social movements and facilitate positive change in the educational system. However, to utilize these tools effectively, it is essential to acknowledge and address the associated challenges and limitations, and to propose strategies to overcome them. Social media play a central role in the formation, expansion, and success of social movements—including teachers’ movements—by providing a platform for communication, organization, awareness-raising, and mobilization. These platforms allow individuals to make their voices heard, unite, and strive for social change. Likewise, by enabling rapid and widespread communication, social media empower workers to act on their demands in a more organized and effective manner. These platforms can function as a mechanism for mobilization, increasing awareness and fostering solidarity among workers.