Analysis of Dimensions and Components of Strategy in Media Based on the Meta-Synthesis Method

Abstract

Today, media have influenced all aspects of life. Therefore, a deeper understanding of media strategy is essential. The aim of the present study was to analyze the dimensions and components of strategy in media based on the meta-synthesis method. In this research, using the meta-synthesis approach, an attempt was made to systematically analyze the scientific literature in this field and provide a conceptual framework for configuring the subject of science and technology diplomacy. To this end, out of 130 identified relevant sources, after undergoing the necessary steps, a total of 23 sources were reviewed and analyzed. The findings indicated that the concepts related to media strategy can be categorized into four main dimensions: the nature and essence of strategy in media, the formulation of strategy in media, the implementation and execution of strategy in media, and finally, the outcomes, evaluation, and impact assessment of strategy in media.